Sector · Consumer and Commerce · 135 companies
Nordic-Baltic consumer and commerce startups
E-commerce, marketplaces, food, fashion, and the consumer brands scaling out of the Nordics and Baltics.
- Companies
- 135
- With a funding round
- 38
- Rounds
- 52
- 21 since 1 Jun 2026
- Newest event
- 31 Oct 2026
Sub-sectors on record: E-commerce (42) · Foodtech (31) · Retail Tech (20) · Travel (19) · Fashion (10) · Furniture (7) · Beauty (5) · Marketplace (1)
Latest funding rounds (10 of 52)
| Date | Company | Country | Stage | Round size |
|---|---|---|---|---|
| 29 Oct 2026 | FLTRD | FI | — | EUR 500K |
| 21 Oct 2026 | Jenz | NO | Pre-seed | EUR 540K |
| 19 Oct 2026 | Miracly | SE | — | EUR 1.8M |
| 14 Oct 2026 | Retreats | NO | Seed | EUR 375K |
| 14 Oct 2026 | Miracly | SE | Pre-seed | EUR 1.8M |
| 8 Oct 2026 | Fat Tony's | FI | — | EUR 400K |
| 2 Oct 2026 | E-skjenk | NO | Seed | EUR 644K |
| 30 Sep 2026 | Tryp.com | DK | Seed | EUR 1.9M |
| 30 Sep 2026 | KHOY | FI | Growth | EUR 2.0M |
| 8 Sep 2026 | Musselfeed | SE | — | EUR 1.1M |
Largest rounds on record
7 rounds of EUR 100M or more wait for hand review and are not ranked here.
| Date | Company | Country | Stage | Round size |
|---|---|---|---|---|
| 29 Aug 2018 | Vinted | LT | Growth | EUR 50.0M |
| 9 Dec 2015 | Vinted | LT | Series C+ | EUR 24.7M |
| 28 Aug 2026 | Atoire | SE | Unknown | EUR 8.2M |
| 10 Aug 2026 | Edgify | SE | — | EUR 7.8M |
| 11 Aug 2026 | Entravel Group | DK | — | EUR 6.5M |
| 24 Sep 2024 | ÄIO | EE | — | EUR 6.1M |
| 4 Apr 2024 | REDUCED | DK | Growth | EUR 6.0M |
| 14 Aug 2020 | PS of Sweden | SE | — | EUR 4.9M |
Exits and launches
| Date | Company | Country | Event |
|---|---|---|---|
| 31 Oct 2026 | Stóruvellir ehf. | IS | Exit |
| 28 Oct 2026 | Ikimakee | FI | Launch |
| 24 Oct 2026 | Kalve Coffee | LV | Exit |
| 24 Oct 2026 | Bolt | EE | Launch |
| 21 Oct 2026 | Jenz | NO | Launch |
| 21 Oct 2026 | Jenz | NO | Launch |
| 20 Oct 2026 | Mini Rodini | SE | Exit |
| 20 Oct 2026 | Kouvolan Lakritsi | FI | Launch |
| 20 Oct 2026 | Cailap | FI | Launch |
| 20 Oct 2026 | Senukai | LT | Launch |
All Nordic-Baltic consumer and commerce startups on record (135)
135 companies · 38 with a funding round · 130 added since 1 Jun 2026 · grouped by country, A to Z inside each group
| Company | Sector | Rounds | Latest recorded event | City |
|---|---|---|---|---|
| Sweden (42) | ||||
| Åhléns | Retail Tech | 0 | Launch · 24 Aug 2026 | — |
| Andy Okay | E-commerce | 0 | Exit · 8 Jun 2026 | — |
| Arket | Fashion | 0 | Launch · 28 Aug 2026 | — |
| Atoire | E-commerce | 1 | Funding · 28 Aug 2026 | — |
| Avionero | Travel | 0 | Exit · 9 Oct 2026 | — |
| By Banoo | Fashion | 2 | Funding · 13 Jul 2026 | — |
| Comfrt | E-commerce | 0 | Launch · 3 Aug 2026 | — |
| Coolstuff | E-commerce | 0 | Launch · 19 Aug 2026 | — |
| Criss Bellini | E-commerce | 0 | Exit · 16 Jul 2026 | — |
| Dangarden | Furniture | 0 | Exit · 19 Aug 2026 | — |
| Denjo Dogs | E-commerce | 1 | Funding · 17 Aug 2026 | — |
| Djerf Avenue | Fashion | 0 | Hire · 12 Aug 2026 | — |
| EcomID | E-commerce | 1 | Exit · 3 Sep 2026 | — |
| Edgify | Retail Tech | 1 | Funding · 10 Aug 2026 | — |
| Flowlife | E-commerce | 0 | Launch · 3 Oct 2026 | — |
| Formbo | E-commerce | 0 | Launch · 8 Oct 2026 | — |
| Haypp Group | E-commerce | 0 | Launch · 13 Aug 2026 | — |
| Lagni | E-commerce | 0 | Launch · 2 Jul 2026 | — |
| Lis Bonne Atelier | Fashion | 1 | Funding · 23 Dec 2025 | — |
| Lykke Coffee Farms | Foodtech | 0 | Launch · 25 Sep 2026 | — |
| Matchi | Travel | 0 | Exit · 31 Mar 2023 | — |
| Maya Delorez | E-commerce | 0 | Exit · 10 Sep 2023 | — |
| Millow | Foodtech | 1 | Funding · 13 Aug 2026 | — |
| Mini Rodini | E-commerce | 0 | Exit · 20 Oct 2026 | — |
| Miracly | E-commerce | 2 | Funding · 19 Oct 2026 | — |
| Musselfeed | Foodtech | 1 | Launch · 8 Sep 2026 | — |
| Mylla | E-commerce | 0 | Launch · 16 Jul 2026 | — |
| Najell | Retail Tech | 0 | Launch · 3 Aug 2026 | — |
| Prac | Beauty | 0 | Hire · 29 Jun 2026 | — |
| Prisjakt | E-commerce | 0 | Exit · 7 Oct 2026 | — |
| PS of Sweden | E-commerce | 1 | Hire · 2 Sep 2024 | — |
| ReLoopDesign | E-commerce | 0 | Launch · 5 Oct 2026 | — |
| Revolutionrace | Retail Tech | 0 | Exit · 11 Aug 2026 | — |
| Storesprint | Retail Tech | 0 | Launch · 24 Aug 2026 | — |
| Studio555 | Furniture | 1 | Funding · 16 Jun 2025 | Stockholm |
| The Gallerist | E-commerce | 0 | Launch · 24 Sep 2026 | — |
| The Popping Company | E-commerce | 0 | Hire · 5 Aug 2026 | — |
| Volumental | E-commerce | 0 | Hire · 21 Oct 2026 | — |
| Voyado | E-commerce | 0 | Exit · 19 Oct 2026 | — |
| Vuxen Group | E-commerce | 0 | Launch · 29 Sep 2026 | — |
| Wild Ventures | E-commerce | 0 | Exit · 3 Apr 2025 | — |
| Zoofabriken | E-commerce | 0 | Exit · 15 Oct 2026 | — |
| Finland (25) | ||||
| Bursalad | Foodtech | 0 | Launch · 21 Jul 2026 | — |
| Cailap | Beauty | 0 | Launch · 20 Oct 2026 | — |
| Fat Tony's | Foodtech | 1 | Funding · 8 Oct 2026 | — |
| Fiksuruoka | E-commerce | 0 | Launch · 2 Oct 2026 | — |
| FLTRD | Foodtech | 1 | Funding · 29 Oct 2026 | — |
| Framery | Furniture | 1 | Launch · 27 Jul 2026 | Tampere |
| Hakola Huonekalu | Furniture | 0 | Launch · 2 Sep 2026 | — |
| Hook | Foodtech | 0 | Launch · 17 Aug 2026 | — |
| Hostaway | Travel | 2 | Funding · 16 Dec 2024 | — |
| Ikimakee | Furniture | 0 | Launch · 28 Oct 2026 | — |
| Kalevala Koru | Fashion | 0 | Launch · 7 Oct 2026 | — |
| KHOY | Furniture | 1 | Funding · 30 Sep 2026 | — |
| Kouvolan Lakritsi | Foodtech | 0 | Launch · 20 Oct 2026 | — |
| Maskun Kalustetalo Oy | Retail Tech | 0 | Launch · 28 Sep 2026 | — |
| Mjuk | E-commerce | 0 | Exit · 1 Oct 2026 | — |
| Motonet | Retail Tech | 0 | Launch · 24 Sep 2026 | — |
| Nips-naps | Foodtech | 0 | Launch · 15 Oct 2026 | — |
| Perfat Technologies | Foodtech | 2 | Launch · 26 Jun 2026 | Helsinki |
| Power Finland | Retail Tech | 0 | Launch · 5 Oct 2026 | — |
| Puuilo | Retail Tech | 0 | Launch · 29 Sep 2026 | — |
| Reitan Convenience Finland | Retail Tech | 0 | Hire · 24 Aug 2026 | — |
| Santas Sky Oy | Travel | 0 | Launch · 5 Aug 2026 | — |
| Suomisen Maido | Foodtech | 1 | Funding · 21 Aug 2026 | — |
| Suomisen Maito | Foodtech | 0 | Launch · 1 Jun 2014 | — |
| Wolt | Foodtech | 2 | Exit · 1 May 2022 | Helsinki |
| Lithuania (19) | ||||
| Atedaktare.lt | E-commerce | 0 | Launch · 12 Aug 2026 | — |
| AutoAgora | E-commerce | 0 | Launch · 18 Oct 2026 | — |
| Basa pėda | Retail Tech | 0 | Launch · 23 Jul 2026 | — |
| Būsto stilius | Retail Tech | 0 | Launch · 23 Jul 2026 | — |
| Kidstoys.lt | E-commerce | 0 | Launch · 28 Jul 2026 | — |
| MakeCommerce | E-commerce | 0 | Launch · 28 Sep 2026 | — |
| Marytė retail | Retail Tech | 0 | Launch · 10 Oct 2026 | — |
| Netobuli | E-commerce | 0 | Launch · 20 Sep 2026 | — |
| Novaturas | Travel | 1 | Funding · 7 Sep 2026 | — |
| Poppri Fashion Auctions | E-commerce | 0 | Launch · 30 Sep 2023 | — |
| Rimi Lietuva | Retail Tech | 0 | Launch · 9 Oct 2026 | — |
| Senukai | Retail Tech | 0 | Launch · 20 Oct 2026 | — |
| Sportland LT | Retail Tech | 0 | Exit · 8 Oct 2026 | — |
| StrongPoint | Retail Tech | 0 | Launch · 21 Jul 2026 | — |
| Super Garden | Foodtech | 0 | Launch · 1 Aug 2026 | — |
| Traxlo | Retail Tech | 3 | Funding · 10 Jun 2025 | Vilnius |
| UAB „Hautica“ | Fashion | 0 | Launch · 17 Jul 2026 | — |
| Venipak | E-commerce | 0 | Launch · 2 Sep 2026 | — |
| Vinted | E-commerce | 5 | Launch · 29 Jul 2026 | — |
| Iceland (16) | ||||
| Flöff ehf. | Fashion | 1 | Funding · 3 Jul 2025 | — |
| GreenKey | Travel | 0 | Hire · 9 Aug 2026 | — |
| Happy Hydrate | Foodtech | 0 | Exit · 7 Aug 2026 | Reykjavík |
| Jökla | Foodtech | 0 | Launch · 17 Nov 2021 | — |
| Keeps | Travel | 0 | Launch · 20 Sep 2022 | — |
| MAR crisps | Foodtech | 0 | Launch · 17 Nov 2021 | — |
| Óskaskrín | E-commerce | 0 | Launch · 13 Aug 2026 | — |
| Sifmar | Foodtech | 0 | Launch · 17 Nov 2021 | — |
| Snotra Sustainability | Travel | 1 | Funding · 3 Jul 2025 | — |
| Soft Drink Company ehf | Foodtech | 0 | Launch · 31 Aug 2026 | — |
| Sóley | Travel | 0 | Launch · 31 Aug 2026 | — |
| Sowilo | Fashion | 1 | Funding · 21 Jul 2026 | — |
| Stóruvellir ehf. | Foodtech | 0 | Exit · 31 Oct 2026 | — |
| The Tourist Trapp | Travel | 0 | Launch · 3 Jul 2026 | — |
| Travel Connect | Travel | 0 | Hire · 25 Aug 2026 | — |
| Velja | Fashion | 0 | Launch · 18 Mar 2024 | — |
| Denmark (9) | ||||
| Aksel.nu | Marketplace | 1 | Funding · 7 May 2026 | Horsens |
| Barma | Travel | 0 | Hire · 25 Jun 2026 | — |
| Entravel Group | Travel | 1 | Funding · 11 Aug 2026 | — |
| Ganni | Fashion | 0 | Hire · 23 Oct 2026 | — |
| KEEPR | E-commerce | 0 | Exit · 1 Oct 2026 | — |
| Kompare | Travel | 1 | Funding · 20 Aug 2026 | — |
| Noahs | Foodtech | 1 | Funding · 26 Nov 2025 | Copenhagen |
| REDUCED | Foodtech | 3 | Funding · 20 Feb 2026 | Copenhagen |
| Tryp.com | Travel | 1 | Funding · 30 Sep 2026 | — |
| Estonia (9) | ||||
| ÄIO | Foodtech | 1 | Launch · 7 Apr 2026 | Tallinn |
| Allas Pool | Travel | 0 | Launch · 12 Aug 2026 | — |
| BLOUIT TORDIKÜÜNLAD OÜ | Foodtech | 0 | Launch · 2 Aug 2026 | — |
| Bolt | Foodtech | 0 | Launch · 24 Oct 2026 | Tallinn |
| HAIRMAGIC OÜ | Beauty | 0 | Launch · 12 Aug 2026 | — |
| Peetri Pizza | Foodtech | 0 | Launch · 11 Aug 2026 | — |
| Ringy | E-commerce | 0 | Exit · 6 Aug 2026 | — |
| VESKI TEOD OÜ | Foodtech | 0 | Launch · 1 Aug 2026 | — |
| Yook Production | Foodtech | 0 | Hire · 27 Aug 2026 | — |
| Norway (8) | ||||
| E-skjenk | Travel | 1 | Funding · 2 Oct 2026 | — |
| Inzpire.me | Travel | 0 | Hire · 23 Sep 2026 | — |
| Jenz | Retail Tech | 1 | Launch · 21 Oct 2026 | — |
| Liberty Now | Retail Tech | 0 | Launch · 23 Jul 2026 | — |
| Mimir | E-commerce | 1 | Funding · 30 Jul 2026 | — |
| Retreats | Travel | 1 | Funding · 14 Oct 2026 | — |
| Too Good To Go | Foodtech | 0 | Launch · 15 Oct 2026 | — |
| Villoid | E-commerce | 0 | Hire · 26 Oct 2026 | — |
| Latvia (7) | ||||
| Andele Mandele | E-commerce | 0 | Launch · 1 Oct 2025 | — |
| Hoppekids | Furniture | 0 | Exit · 20 Jul 2026 | — |
| Kalve Coffee | Foodtech | 0 | Exit · 24 Oct 2026 | — |
| Madara Cosmetics | Beauty | 2 | Exit · 1 Jul 2024 | Mārupe |
| MedCena.lv | E-commerce | 0 | Launch · 6 Oct 2026 | — |
| Prime Prometics | Beauty | 1 | Launch · 17 Jul 2026 | — |
| SIA "ASNS Ingredient" | Foodtech | 0 | Launch · 31 Mar 2026 | — |
Which consumer and commerce startups raised a round since 1 Jun 2026?
20 consumer and commerce startups raised a round recorded between 1 Jun 2026 and 31 Oct 2026: FLTRD (29 Oct 2026), Jenz (21 Oct 2026), Miracly (19 Oct 2026), Retreats (14 Oct 2026), Fat Tony's (8 Oct 2026), and 15 more.
Which countries have the most consumer and commerce startups on record?
Sweden (42), Finland (25), Lithuania (19) lead the consumer and commerce record.
How this list is built
- Scope
- A company is listed once HansaIndex publishes at least one funding round, exit or product launch for it; a company in two sectors appears on both sector pages.
- Coverage
- Recorded as announced since 1 Jun 2026. Events dated earlier are backfill and incomplete.
- Dates
- The date the event was announced, not the date HansaIndex added it.
Data as of 31 Oct 2026 · Correct this record
Amounts in EUR, converted at the ECB rate on the event date. Funding totals exclude debt, grants and state aid; rounds whose instrument is not yet established are still counted. Every figure links to its source.