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Company · IS · Reykjavík
Icelandic maker of single serve mineral sticks that dissolve in water. The Hydration Xpress line carries sodium, potassium and magnesium at about four times the mineral load of a standard sports drink, and is joined by creatine, energy and kids versions. Formulated in Reykjavik, manufactured in Germany. Sales reached ISK 302m in 2024.
Updated 20 Aug 2026 · Verified 10 Aug 2026
2 events
Acquisition
“Hópur fjárfesta hefur keypt Happy Hydrate vörumerkið sem sérhæfir sig í íslenskum heilsuvörum.”
“Arnar Gauti Arnarson, markaðsstjóri Happy Hydrate, greinir frá því í tilkynningu að félagið hafi verið selt til hóps fjárfesta. Arnar Gauti, sem lesendur þekkja ef til vill betur sem Lil Curly, var…”
4 people
Arnar Gauti Arnarson
Marketing Lead
Bjarki Geir Logason
Co-founder
Ragnar Bjorgvinsson
Owner of Dro2026 ehf., which has run the brand since July 2026
Thorarinn Oli Jonsson
Co-founder and board member
3 answers
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