Company · IS · Reykjavík
Happy Hydrate
Icelandic maker of single serve mineral sticks that dissolve in water. The Hydration Xpress line carries sodium, potassium and magnesium at about four times the mineral load of a standard sports drink, and is joined by creatine, energy and kids versions. Formulated in Reykjavik, manufactured in Germany. Sales reached ISK 302m in 2024.
- Raised
- —
- Last round
- —
- Momentum
- Notable activity
- Events
- 2
- Last activity
- 07 Aug 2026
Updated 12 Sep 2026 · Reviewed 12 Sep 2026
Activity
2 events
- Exit07 Aug 2026
Happy Hydrate has been acquired by a group of investors due to significant debts.
Acquisition
▸Source: mbl.is Viðskipti
“Hópur fjárfesta hefur keypt Happy Hydrate vörumerkið sem sérhæfir sig í íslenskum heilsuvörum.”
- Exit18 Jul 2026
Happy Hydrate has been sold to a group of investors for 300 million krónur.
▸Source: Vísir Viðskipti
“Arnar Gauti Arnarson, markaðsstjóri Happy Hydrate, greinir frá því í tilkynningu að félagið hafi verið selt til hóps fjárfesta. Arnar Gauti, sem lesendur þekkja ef til vill betur sem Lil Curly, var…”
People
4 people
Arnar Gauti Arnarson
Marketing Lead
Bjarki Geir Logason
Co-founder
Ragnar Bjorgvinsson
Owner of Dro2026 ehf., which has run the brand since July 2026
Thorarinn Oli Jonsson
Co-founder and board member
Questions
3 answers
- What does Happy Hydrate do?
- Icelandic maker of single serve mineral sticks that dissolve in water. The Hydration Xpress line carries sodium, potassium and magnesium at about four times the mineral load of a standard sports drink, and is joined by creatine, energy and kids versions. Formulated in Reykjavik, manufactured in Germany. Sales reached ISK 302m in 2024.
- When was Happy Hydrate founded?
- Happy Hydrate was founded in 2022.
- Where is Happy Hydrate headquartered?
- Happy Hydrate is headquartered in Reykjavík, Iceland.
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