Company · SE
Djerf Avenue
E-commerce fashion company
- Raised
- —
- Last round
- —
- Momentum
- Quiet
- Events
- 2
- Last activity
- 12 Aug 2026
Updated 12 Sep 2026 · Reviewed 12 Sep 2026
Activity
2 events
- Hire12 Aug 2026
Johanna Axén has been appointed as the new CEO of Djerf Avenue, taking over from the temporary CEO Nanna Hedlund.
CEO
▸Source: Breakit
“Matilda Djerfs modebygge gick från en extrem hajp till krissiffror och en halverad personalstyrka, efter Aftonbladets granskning av Djerf Avenue. Den tillförordnade vd:n Nanna Hedlund lämnade i…”
- Hire30 Jan 2026
Nanna Hedlund steps down as temporary CEO of Djerf Avenue and will join the board instead.
Outgoing CEO
▸Source: Breakit
“Det blev ett tufft 2025 med skandaler och rejält minskad omsättning för influencern Matilda Djerfs bolag. Nu lämnar den tillfälliga kris-vd:n. "Vi har ställt om från expansion till stabilisering och…”
People
4 people
Johanna Axén
CEO
Matilda Djerf
Co-founder
Nanna Hedlund
Outgoing CEO
Rasmus Johansson
Co-founder
Questions
3 answers
- What does Djerf Avenue do?
- E-commerce fashion company
- When was Djerf Avenue founded?
- Djerf Avenue was founded in 2019.
- Where is Djerf Avenue headquartered?
- Djerf Avenue is based in Sweden.
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